44
classroom dividers
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great263.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Avg price
Okay$219.48avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Bad$25.91–$1097.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$21K$21K/yr · 59K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale