54
class of 2026
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-24.3% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$5.32–$40.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good715.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.11avg listing price — sweet spot $15–$100
Market size
Okay$192K$192K/yr · 545K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand