71
class of 2026 banner
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Growth
Incredible+112.7%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Great$2.48–$86.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Review moat
Good672.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 108K searches