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church candles
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.83avg listing price — sweet spot $15–$100
Price range
Great$9.84–$52.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good790avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$100K$100K/yr · 73K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch