41
chunky knit blanket
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.60avg listing price — sweet spot $15–$100
Price range
Great$9.99–$42.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Okay$258K$258K/yr · 859K searches
Review moat
Okay1,895.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale