60
christmas window clings
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good802.04avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.35–$38.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$602K$602K/yr · 2.6M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand