55
christmas greenery
Worth a lookShows a sweet-spot price point ($17.55 avg), but high returns (8.8%) keeps it on the watch list.
Avg price
Great$17.55avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Great$5.97–$41.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good526.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$304K$304K/yr · 734K searches
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Signals High Returns