31
christmas door banner
Skip itPrices mostly outside the sweet spot ($4.74–$14.09) — this niche doesn't clear our bar today.
Review moat
Great371.89avg incumbent reviews — the moat a new listing must climb
Growth
Great+65.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 120K searches
Price range
Bad$4.74–$14.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier