35
chocolate mold
Skip itPrices mostly outside the sweet spot ($3.52–$10.09) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,815.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.44avg listing price — sweet spot $15–$100
Market size
Bad$62K$62K/yr · 269K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Price range
Bad$3.52–$10.09cheapest to priciest tracked listing — scored on the share inside $15–$100