53
chime candle holder
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($77K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good614.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Price range
Good$4.32–$37.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 158K searches