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child abuse awareness
Skip itSoft demand (-89.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible70.58avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.26avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.34–$34.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 24K searches
Growth
Bad-89.4%90-day search growth — must beat 0% to launch