47
cheers and beers to 30 years
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great272.06avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Price range
Okay$5.93–$20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 56K searches
Signals No Dominant Brand