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changing room
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$71.16avg listing price — sweet spot $15–$100
Price range
Great$13.86–$123.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,586.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Bad5.0%return rate — above 5% kills the launch gate
Market size
Bad$71K$71K/yr · 79K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale