45
cervical roll
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.86avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.82–$35.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Review moat
Bad9,775.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 90K searches
Signals High Returns