47
cervical pillow case
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.45avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Great$8.13–$38.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,783.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$166K$166K/yr · 288K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Signals High Returns