49
cd frame
Skip itSoft demand (-4.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great208.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.16avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$6.53–$28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$166K$166K/yr · 219K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier