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cat vomit sign
Skip itSoft demand (-55.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Great489.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.00–$18.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.67avg listing price — sweet spot $15–$100
Market size
Bad$36K$36K/yr · 52K searches
Growth
Bad-55.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier