76
card box
Launch itA $4.8M/yr market growing +28.4% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$4.8M$4.8M/yr · 5.4M searches
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$20.78avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$3.93–$66.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good927.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand