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canning lids
Launch itA $1.5M/yr market growing +93.0% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Great+93.0%90-day search growth — must beat 0% to launch
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.92avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 720K searches
Price range
Great$5.93–$59.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay2,368.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality