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candy boxes
Worth a lookShows low returns (0.3%), but soft demand (-16.6% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Price range
Great$6.42–$50.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 202K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,151.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand