45
candy bar wrappers
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good908.41avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.78–$32.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.50avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 136K searches
Growth
Bad-32.8%90-day search growth — must beat 0% to launch