58
candle warmer lantern
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$27.74avg listing price — sweet spot $15–$100
Price range
Great$9.92–$55.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,361.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay$254K$254K/yr · 420K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand