45
candle topper
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Review moat
Great392.85avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.30–$42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$52K$52K/yr · 168K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Signals High Returns