55
candle snuffer
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (-21.9% this quarter) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good726.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.52avg listing price — sweet spot $15–$100
Market size
Good$547K$547K/yr · 874K searches
Price range
Good$4.53–$28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand