47
candle plate
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Good505.52avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.57–$42.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Market size
Okay$128K$128K/yr · 415K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand