45
candle for boyfriend
Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Price range
Good$6.22–$26.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,326.44avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 46K searches
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand