44
candle drip protectors
Skip itSoft demand (-33.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great321.92avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.65–$49.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 106K searches
Growth
Bad-33.9%90-day search growth — must beat 0% to launch