50
candle accessories
Worth a lookShows low returns (1.0%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.91–$25.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,835.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay$128K$128K/yr · 168K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand