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47

camping pour over coffee

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A small market ($122K/yr) — this niche doesn't clear our bar today.

Market size 28Growth 61Conversion 38Competition 49Returns 41Price range 70Avg price 89Brand share 49Review moat 36Quality gap 37

Avg price

Great$20.69

avg listing price — sweet spot $15–$100

Price range

Good$5.93–$35.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+37.5%

90-day search growth — must beat 0% to launch

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,897.8

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$122K

$122K/yr · 195K searches

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