48
camo blanket
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.66avg listing price — sweet spot $15–$100
Price range
Great$14.48–$56.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great464.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 248K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier