37
called to serve banner lds
Skip itSoft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Good543.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 33K searches
Price range
Bad$6.21–$15.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-52.0%90-day search growth — must beat 0% to launch