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cake strips
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.95–$24.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,347.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay$145K$145K/yr · 141K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf