55
cake scraper
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($4.72–$17.86) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$241K$241K/yr · 420K searches
Review moat
Okay3,160.87avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.39avg listing price — sweet spot $15–$100
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.72–$17.86cheapest to priciest tracked listing — scored on the share inside $15–$100