53
cabecera de cama full
Worth a lookShows low returns (1.4%), but weak search conversion (0.5%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$93.64avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,364.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Price range
Okay$54.67–$168.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$70K$70K/yr · 138K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price