47
business license frame
Skip itSoft demand (-7.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,028.93avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Price range
Okay$6.69–$22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$112K$112K/yr · 155K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand