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Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great416.36avg incumbent reviews — the moat a new listing must climb
Growth
Good+57.3%90-day search growth — must beat 0% to launch
Price range
Good$6.38–$30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.68avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 47K searches
Signals High Returns