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burgundy balloons
Skip itPrices mostly outside the sweet spot ($5.19–$11.31) — this niche doesn't clear our bar today.
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$147K$147K/yr · 341K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,498.41avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.92avg listing price — sweet spot $15–$100
Price range
Bad$5.19–$11.31cheapest to priciest tracked listing — scored on the share inside $15–$100