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bunny decorations
Skip itSoft demand (-88.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great363.35avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Price range
Good$3.84–$40.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 109K searches
Growth
Bad-88.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand