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bunny blanket
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$20.42avg listing price — sweet spot $15–$100
Price range
Great$8.97–$43.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,242.22avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 212K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand