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66

bunkie board full

Launch it

A $4.5M/yr market growing +17.8% this quarter with returns at 4.7% — clears our launch bar.

Market size 97Growth 47Conversion 50Competition 85Returns 29Price range 66Avg price 80Brand share 65Review moat 67Quality gap 68

Market size

Incredible$4.5M

$4.5M/yr · 1.3M searches

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$85.66

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good835.41

avg incumbent reviews — the moat a new listing must climb

Price range

Good$30.03–$135.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Search terms