56
bulk blankets
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$49.05avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$448K$448K/yr · 731K searches
Price range
Okay$0.92–$288.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,857.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand