55
bud vases set of 12
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but high returns (7.2%) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$31.30avg listing price — sweet spot $15–$100
Price range
Great$9.75–$88.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great344.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$213K$213K/yr · 211K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate