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58

brushed nickel soap dispenser

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 37Conversion 64Competition 84Returns 41Price range 84Avg price 87Brand share 96Review moat 40Quality gap 57

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Great$19.74

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$6.85–$66.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Okay2,530.49

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Market size

Bad$98K

$98K/yr · 87K searches

Reviews