51
brushed nickel mirror
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but soft demand (-5.9% this quarter) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$84.34avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good910.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$259K$259K/yr · 71K searches
Price range
Okay$37.08–$203.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch