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brown sheets
Skip itA deep review moat (104,730 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$30.67avg listing price — sweet spot $15–$100
Price range
Great$13.26–$76.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$456K$456K/yr · 552K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad104,730.45avg incumbent reviews — the moat a new listing must climb