48
brother blanket
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$15.82–$25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great155.48avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.28avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$10K$10K/yr · 25K searches