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brazilwood plant
Worth a lookShows beatable incumbent ratings (3.4★), but soft demand (-68.3% this quarter) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great320.69avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Good$8.98–$31.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$129K$129K/yr · 311K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-68.3%90-day search growth — must beat 0% to launch