40
bratz party decorations
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Review moat
Great478.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$4.56–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 217K searches
Signals Low Review Barrier