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brass mirror
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$116.81avg listing price — sweet spot $15–$100
Review moat
Good1,005.05avg incumbent reviews — the moat a new listing must climb
Price range
Okay$24.75–$255.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$43K$43K/yr · 60K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale