37
brain mold
Skip itPrices mostly outside the sweet spot ($6.41–$12.75) — this niche doesn't clear our bar today.
Review moat
Great166.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 71K searches
Price range
Bad$6.41–$12.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier